Turning complexity into clarity

Associate Creative Director

A UX portfolio website

Explore My Work
I craft Hand-drawn wireframe sketch on a whiteboard
vivid Sticky notes arranged during a design workshop spectacles
Team collaborating at a whiteboard to connect
human emotion
beyond Close-up of fabric and printed material pixels.
Learn About Me
How I Do It

My work moves between intuition and evidence, imagination and structure, experimentation and craft.

01

UX Strategy +Leadership

Ambiguous business and user problems, turned into clear experience direction.

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UX Strategy + Leadership

Methods

Opportunity Framing · Problem Definition · Creative Direction · Whiteboarding · Vision Development · Prioritization · Stakeholder Alignment · Design Leadership · Mentorship · Workshop Facilitation · Strategic Recommendations · Roadmap Input · Affinity Mapping

Project Examples

02

Journey +Experience Mapping

Complex journeys made visible, so teams can see the breakdowns and decide where to act.

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Journey + Experience Mapping

Methods

Journey Mapping · Current + Future State · Service Blueprints · Empathy Mapping · Gap Analysis · Stakeholder Workshops · Jobs To Be Done · Personas · Mental Models · Opportunity Mapping

Project Examples

03

Research +Synthesis

Research that reduces uncertainty and gives design decisions a stronger foundation.

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Research + Synthesis

Methods

User Interviews · Usability Testing · Heuristic Evaluation · Competitive Research · Comparative Analysis · Experience Audits · Data + Analytics Review · Insight Synthesis · Pattern Identification · Hypothesis Development · Test + Learn Sprints · Research Planning · Concept + Prototype Testing · Qual/Quant Research

Project Examples

04

InfoArchitecture

Structure that matches how people actually think, not how the org chart is drawn.

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Info Architecture

Methods

Content Audits · Content Mapping · Taxonomy · Hierarchy · Audits + Inventories · Search / Findability · Sitemaps · Mental Models · Card Sorting · Categorization · Navigation Design

Project Examples

05

UX/UIDesign

Flows, screens, and micro-interactions designed through QA so first impressions hold.

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UX/UI Design

Methods

Interaction Design · User + Task Flows · Wireframing · Responsive UX · Component Thinking · Rapid Prototyping · High-Fidelity Design · Responsive Design · Mobile UX · Design Systems · Component Patterns · Accessibility · Developer Collaboration · Creative QA

Project Examples

06

AI + EmergingExperiences

Designing around what the model can and cannot be trusted to do.

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AI + Emerging Experiences

Methods

AI Experience Design · Human-AI Interaction · Conversational UX · Prompt Design · AI-Assisted Prototyping · Agentic Experience Concepts · AI Workflow Design · Trust + Transparency · Human Oversight · Agentic Experience Exploration · Vibe Coding · Rapid Experimentation · AI Accessibility

Project Examples

I create

  • experiences.
  • designs.
  • journeys.
  • interfaces.
  • prototypes.
  • frameworks.
  • connections.
  • clarity.
  • ideas.
  • possibilities.

Let’s create together.

Contact Me